Chapter 30

The session continued after a ten minute break. The room was filled with the aroma from the coffee. She was holding a glass of cold water in her arm. She would have gone for a coffee if she had not had a good breakfast, or if the session were boring, it was neither and she was feeling quiet refreshed so she settled down with a glass of water. Her watch indicated it was eleven ten and she wondered how many glasses of water one would need after talking continuously for a couple of hours. He walked backed to the mike and was ready to continue with the session. She felt his French beard added to his intelligence and she continued taking notes.

‘The next topic we are going t discuss is about organization and planning. Two key elements of running a small business are organizing the small business in such a way that it runs smoothly and planning what you're going to do with your small business. Both are important for the present-day operations and for the future when you will some day be looking at selling or handing your business over to someone else. Both now, when you want to hire someone to do some of the work and in the future, nobody will be able to come in and perform effectively if the business is not organized clearly and has plans with goals and targets.

Many small business owners are tremendously stressed from keeping everything in their heads and trying to remember what's next. This is very counterproductive because, not only does it draw the owner's attention away from where it should be; it isn't an effective frame of mind when you're discussing with customers. Your work and what you have to do should be recorded. You should plan your work by working from those records and you should schedule your work so that you can do it with time to spare. The spare time can then be used to deal with emergencies or for working towards reaching your business's goals. Once you achieve this, you'll be calm and focused for your meetings and phone calls with your customers.’